You Can’t Create A F@%king Personal Brand!

It’s the buzz phrase in marketing. All the cool ‘influencers’ are talking about it. Is Personal Branding all it’s hyped up to be? Not always. Do you need to create one? No. You don’t. You’d be reinventing the wheel…

PERSONAL Branding. Are you sick of hearing about it yet? Tired of previously unheard of self-proclaimed ‘gurus’ telling you why you need to buy their ‘Personal Brand Blueprint’ or book onto their ‘Millionaire Visibility Mastermind Experience’?

I am. Sick of hearing about it, that is.

Let me take that a step further.

I am absolutely sick to the back teeth of slick dudes with big white teeth and yummy mummies telling me how they built a billion dollar lifestyle business by creating a personal brand on Insta/Facebook/LinkedIn/YouTube or Snap.

It’s hogwash. A steaming pile of rancid rubbish. Complete and utter b*llocks.

Want to know why I’m so anti marketing turds (yes — that IS the proper, technical term for them) flogging their personal brand creation programmes and insisting that we swipe our credit cards in their general direction?