Views, Visibility and Values: Why You Need To Vanquish Vanity Metrics
It’s easy to grab attention on social channels, and through the media, if you’re willing to ruffle a few feathers or court controversy, but is all that exposure really worth damaging your personal brand for? Read on…
HAVE you ever read one of those posts online that has thousands of passionate punters vying for supremacy in the comments? There’s Diligent Dave sharing links to what he insists are the facts of the matter, Conspiracy Kam calling ‘fake news’, Right-wing Ray calling everyone a snowflake and Leftie Linda reminding us all to just love each other a little more.
Rubbing her hands, having lit the blue touch paper and stepped into the background, is Algorithm Alice, who doesn’t really give a fig about the topic she started the scrap with, but is overjoyed at the engagement she’s enjoying on her post. Piss off enough people, draw in as many squabblers and truth seekers as possible and, soon enough she’ll have viral content, which will mean more eyeballs on her actual business offering.
You might argue it’s a solid enough methodology — it will, doubtless, result in more views on your content, but would you rather be known as a…