My entourage: that’s what happens when you own a lifestyle business that earns cash while you sleep!

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The Truth About Earning Money While You Sleep

Get rich quick schemes. Four hour working weeks. Lounging on a beach while the money pours in. That’s what a lifestyle business is all about, isn’t it? If you believe that, you might have been miss-sold! Here’s what it really takes to get the cash rolling in your direction as a service-led small business owner.

Taz Thornton
8 min readJun 4, 2019

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I’VE just come back home after a week in the rolling, Somerset countryside. I woke up to birdsong, surrounded by trees in our little log cabin, beams of sunlight finding their way through the leaves to greet us. Just a few steps away was a beautiful, babbling stream; if we really listened, we could hear the water from our decking.

During this time, I committed the cardinal sin for any entrepreneur or business owner. I switched off social media, stuck the out of office alert on my email and tuned out of ‘coach mode’.

I gradually eased myself back in over the weekend and hit the ground running on Monday. By this morning, I’d taken on two new clients — one for a six month coaching programme, one at top ticket level for the speaker training retreat I’m running later in the year.

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Taz Thornton
Taz Thornton

Written by Taz Thornton

3 X TEDx speaker, bestselling author, award-winning confidence & visibility coach. Creator of the #UnleashYourAwesome empowerment & #ProjectArtemis programmes.

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