Stop Blaming Algorithms: If Your Brand Ain’t Rocking On Social, That’s On YOU!

ONE of the biggest mistakes I see people making in service businesses today is assuming their popularity is greater than it actually is.

People look at the numbers on their social channels and hugely overestimate the loyalty of people who clicked ‘like’ or ‘follow’ on a whim.

I see it most with coaches, therapists and those with ambitions to be seen as ‘thought leaders’.

Let me lay out a few quick pointers here… if ANY of these ring a bell for you, however uncomfortable that might feel, you need to keep reading, okay? I might not be pulling any punches here, but I am writing this to help you.

Do we have a deal? Awesome.

Buckle up… here we go:

1. If you have 800 people following your Facebook page, it doesn’t mean you can sell 100 tickets to a live event. They’re not all consuming your content, let alone waiting to spend time and money with you.
2. If you’ve heard people saying Facebook groups are better than pages and started sharing your content only into your group, you are limiting your reach to the people in that group who bother to engage. There’s way more to it than this…