It’s All About The Tail: Why We Need To Stop Being Manx Cats In Marketing

Instant returns are rare in the world of generating trust through social media. Building your client base and cash flow takes effort and you probably won’t get rich overnight. That’s why it’s so important to make sure you’re doing something you love.

EARLIER this week, I was keynoting for a business event in Sicily. It was an amazing experience, thanks to excellent organisation from the Sicilia Convention Bureau, who organised the conference.

If you’re wondering, my grasp of the Sicilian language is about as extensive as my knowledge of Klingon. Actually, my Klingon might be slightly better. Qapla’!

To overcome this communication barrier, delegates who didn’t speak fluent English were treated to a special headset, which plugged live translation straight into their earholes. Technology’s amazing, isn’t it?

All well and good, until I realised that this left me with a slight delay in response from my audience.

If you’ve seen me presenting before, you’ll know that I include my audience a lot — my talks weave in audience reaction and bounce off the energy in…