It All Starts With Community

Whatever your business, whatever the marketing gurus and their swipe files tell you, there’s nothing more vital to your business than building a tribe

I WANT to talk about community. No, I don’t mean people gathering at the village hall, street parties, or reinvigorating that ‘blitz spirit’ so many people harp on about here in Blighty. I mean the community you’re building around your business.

Tribe. Audience. Community. It’s all kind of the same thing but, regardless of semantics, if you don’t get this right, you’re building castles on cardboard foundations.

I hear it time and time again. People are being suckered into the impossible dreams the snake oil salespeople are pedalling.

Too many of you think you can just build an online programme, or create some sales funnels, or shout about your latest venture on social and the sales will start pouring in.

Sorry. It doesn’t work that way.

Ooh! Shiny!

Before buying into any of the shiny marketing gizmos on offer, you need to build your community. You need to put the legwork into showing that a) you’re good at whatever it is you claim to be good at and b) you care.