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Mr Peewee The Drumming Puppet — interruption marketing done properly. And a bloody good show to boot!

Interruption Marketing… How Not To Cock It Up!

We’ve all heard those buzz phrases — disruptive entrepreneur, interruption marketing — and we’ve all been really hacked off by them too! Here’s how to do it properly and not turn off your audience.

Maybe you pretend to have forgotten something and make a big show of turning on your heel. Perhaps you fake a phone call and stride past them with your head firmly in ‘important business’. You could cross the street. You could be brave and just say “No thanks”…

Compare this, if you will, to Mr Peewee The Drumming Puppet

Which kind of interruption marketing would you rather have in your day? The charity collectors or Mr Peewee?

Whether you’re updating LinkedIn, your Facebook page, Insta or your blog, think about the feeling you want to leave people with. Do you want to be the shiny suit with a clipboard or Mr Peewee? Do you want to force people to consume your content or create advocates who love to share your message far and wide? Do you want to be a snare or a magnet?

No… please… not clickbait!

What about headlines then? Aren’t they clickbait too?

3 X TEDx speaker, bestselling author, award-winning confidence & visibility coach. Creator of the #UnleashYourAwesome empowerment & #BrandMastery programmes.

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