Creating The Inspiration Zone: How To Generate Ideas When Your Mojo’s On Hiatus

Ever wondered how some people seem to have a boundless flow of brilliant business ideas? Here’s how a yellow legal pad and a good old audio book can help you to step into your own zone of genius

Taz Thornton
4 min readSep 3, 2021


HAVE you ever wondered where some people get seemingly boundless inspiration from? I’m a big believer that inspiration is all around us if we know how to look for it.

I’m also well aware that many of you — particularly after the past few years we’ve had — are finding it hard to get into the inspiration zone.

For those of us running our own businesses, it’s really important to be able to create that state. Whether you call it the inspiration zone, the zone of genius — whatever — it’s that place where free flowing ideas just keep coming, dropping into our souls and minds like little seeds of creativity and growth.

And so, for anyone struggling to wake that vibe alive, here’s one of the techniques I use.

1) Sit down somewhere comfy, with a pad and pen. I like to actually write — something happens to kickstart our creativity with the physical act of moving a pen across the paper, in a way that just doesn’t come about typing on a keyboard. I also like to use a yellow legal pad for this exercise; you can use any kind of paper you like, though studies have shown that the yellow colour stimulates brain activity.

2) Stick a good business/personal development audio book on. For this particular exercise, I like to play one I’ve listened to/read before, so I can just write when ideas come, instead of worrying about pausing or missing some of the goodness.

Good inspiration-generating audio books I’d recommend include:

100 Ways To Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy — By Steve Chandler and Scott Richardson

37 Ways To Boost Your Coaching Practice — By Steve Chandler

High Performance Habits — By Brendon Burchard



Taz Thornton

3 X TEDx speaker, bestselling author, award-winning confidence & visibility coach. Creator of the #UnleashYourAwesome empowerment & #ProjectArtemis programmes.