“Certainty Is The Fool’s Dream And The Charlatan’s Selling Point”

Thinking of carving out a new career in coaching? Please take care; there are no short cuts and plenty of sharks selling them.

Taz Thornton
5 min readSep 15, 2021

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I FORGET where I first heard that quote, but it’s particularly apt now, as furlough ends, many people are finding themselves out of work, and some are reinvesting their redundancy into training for a new career.

Enter the greatest dry land sharks of our time – people promising a world of opportunities, with riches beyond their wildest dreams, to those wanting to retrain as coaches.

Not only will these unscrupulous greedbags train you as a coach, but they’ll sell you a promise of several thousand pounds of income dropping into your bank account like clockwork, within just a few months of completing your training with them.

With one swipe of your credit card, you’re caught in the web – surrounded by wide-eyed sycophants and course leaders who insist their programmes are paved with gold, so long as you do EXACTLY as they say.

They’re like cults, trading on desperation, with hangers on so brainwashed by the BS they can’t see they’re being starved of reality.

They’re like cults, trading on desperation, with hangers on so brainwashed by the BS they can’t see they’re being starved of reality.

Research

At this point, I want to reassure you out that there are some really brilliant training providers out there – do your research and you’ll find them. The second someone starts promising you a guaranteed income through their bolt-on business plan, though, run. Run a mile. Run as fast as your legs can carry you and don’t look back.

If you’re looking to retrain as a coach – or buy into any new business offering – you need to understand that there IS no such thing as certainty, beyond the sun rising again tomorrow and the moon sharing the skies at night.

You know what’s far more power-full than certainty? Curiosity!

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Taz Thornton

3 X TEDx speaker, bestselling author, award-winning confidence & visibility coach. Creator of the #UnleashYourAwesome empowerment & #ProjectArtemis programmes.