Breaking the ‘Woo’ Taboo: Spirituality, Business and Walking Between Worlds

What does spirituality have to do with business? EVERYTHING, argues Taz Thornton.

Taz Thornton
10 min readJun 17, 2022


IN SOME ways, it feels as though this article has been a long time coming. In others, it feels as though I’m stating the obvious.

Whichever way I choose to look at this, one thing I know is that these words need to spill out of my heart, via my head, and onto this page.

If you’ve been consuming my content for a while, if you’ve paid attention to what really makes me tick, this will come as no surprise at all. If you’ve come here to learn purely about personal branding, visibility and all things business confidence, it might come as a bit of a shock.

Did you notice that?

Two of those first paragraphs spoke of polar opposites. No middle ground. No bridge. Black or white. Left or right.

And that is precisely what I believe to be wrong, not only in the business world, but in society at large.

It’s all very Lord Of The Flies. Tribalism at its worst.

We file ourselves into camps, stick rigidly to our ‘argument’ and never waver. Or, at least, never in plain sight.

Want to get your algorithm up on social media? Pick any one of those ridiculously polarising topics, write a bit of juicy content, then light the blue touch paper and stand back. Tattoos. Politics. Covid vaccinations…

…and the topic I’m writing about today: spirituality and business.

Skirting around

I’ve been skirting around it for years.

I’m a Reiki master, I spent a decade or so learning from shamans and medicine people, I do ‘readings’, I created my own divination set, I drum, rattle, smudge, and I’m trained in the arts of shamanic healing, soul retrievals and extractions, building ‘clearance’ (of the energetic variety, not furniture removals) and mediumship, and I was the weird kid who seemed to be able to see, sense and ‘know’ things I ‘shouldn’t’ have been able to see, sense or know.

I’ve been running The Big One — my 13 month spiritual empowerment programme — for…



Taz Thornton

3 X TEDx speaker, bestselling author, award-winning confidence & visibility coach. Creator of the #UnleashYourAwesome empowerment & #ProjectArtemis programmes.